Pratap TP, CMO of Qwikcilver has been interviewed on the show by Kavita Thapliyal. The interview outlines the gifting culture in India and how Qwikcilver has given a twist to this in the form of gift cards. It further highlights how Qwikcilver’s technology has provided the much needed impetus to the gift cards industry in India. Spotlight on Qwikcilver’s growth projections this festive season and its international foray. Following are the key focus areas discussed in the interview:
- Growth of the gift card category in the last five years has grown to 300% y-o-y from base zero
- This year the gift card transactions have been estimated to be about Rs 5000-6000 cr
- 50 million gift cards have been activated on a quarterly basis
- In the last 2 and a half years 100 million gift cards have been created and issued by Qwikcilver
- This festive season Woohoo gifting league and group gifting feature being launched
- Partnership with brands across 25 different categories
- Expansion to Middle East, South East Asia
- Difference between gifting behaviour in India and international markets