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Expert Talk

Let the specialists in rewards & gifting show you how.


Going out of your way to show appreciation for your employees, goes a long way in keeping them happy & motivated in your organization. When it comes to your employees, the choice of gifting in any season & for any reason should be a utilitarian gift. And now there’s a way to make each gift as personalized as it can be, without losing your sleep over it.

What is a Perfect Gift?  The one from their wish-list Your gift would say something. A bottle or coffee mug would say you lack imagination.  A pen-stand & a timepiece say you are boring.  Now, why rely on predictable bulk-gifting when you can make every gift interesting? Gift cards make this possible by letting each employee choose the gift they’ve been wishing for. A gift card is for sure to make all the workforce happy.

Why Qwikcilver? No one understands gifting like we do. Qwikcilver is a leader in providing gift card solutions across the globe. 8 out of 10 gift cards in India are powered by us, this enables us to issue gift cards instantly without any procurement delays. 40 million transactions are processed every year. We have partnered with 100+ offline & online brands ranging from e-commerce to fashion to travel to restaurants & so on. You get to pick gift cards from popular brands like Amazon, Flipkart, Bookmyshow, Myntra, Makemytrip, Cleartrip, Lifestyle, Shopperstop, Bigbazaar, Pantaloons, Spar, Taj Hotels, Titan & Dineout & more.

Which brand to choose?  We have a solution for that too! Woohoo Gift Card is a one-stop solution for all your confusion. Gifting a Woohoo card allows the recipients to buy any brand Gift card available at & app. It also offers multiple ways to redeem – online, in-stores, party or in full to shop at their convenience. What’s more, you carry your own branding in the gift card with your logo, image & personalized messages! For more details, contact us 1800 419 438 or write to


Expert Talk
1. Ensure that employees view the rewards as worth the effort
Employees who see the rewards as worth the effort will appreciate your effort and be more motivated to work hard to obtain them.
2. Make sure that employees understand how to earn the rewards
Managers should clearly define how employees can earn their rewards. When employees have a comprehensive understanding of what is expected of them, they will be more capable and focused in achieving performance standards.
3. Offer both financial rewards and non-monetary rewards
Reward systems that include a combination of monetary and non-monetary rewards have a wider appeal and a greater aspirational merits attached to them. A thoughtful non monetary gift will have a much stronger emotional pull.
4. Match the reward to the employee
Allow each employee to select their own reward or decide what rewards employees should receive under predefined circumstances. This will enhance their commitment to achieving the reward by engaging in the required behavior. Understanding the needs of employees is central to this process.
5. Provide rewards immediately after the employee achieves the desired behavior
qwikcilver gifts
The longer the delay in providing the reward after the employee’s achievement, the less of an impact it has shaping subsequent behavior. With Qwikcilver’s cost effective employee rewards solutions, you can bring about a radical change in your employee rewards process by instantly rewarding your best performing employees and giving them the ability to choose the best reward. For more details, please write to

Self Serve Portal Self-service portal from Qwikcilver is a plug and play solution that enables corporates to launch and manage gift card based reward programs. The concept was born out of a need to develop a reward program with minimum dependency on third party vendors and at the same time ensure that other parameters of Compliance, Pricing and Quality are met at the highest levels. This portal enables the corporate teams, be it the HR managers or the Procurement managers to procure gift vouchers in bulk as a simple excel file or send to employees / customers in a customized email template with the click of a button. Qwikcilver’ s unparalleled fulfilment capabilities ensure that the delivery of gift vouchers happen instantaneously. The self-serve portal empowers corporates to choose from over 100 brands besides providing different hierarchies and user level privileges. MIS and reporting options are available for informed decision making. Seamless and convenient experience and process flows makes usage of this platform a walk in the park for the users to manage their reward programs. For more information or if you are interested in signing up, please write in to

corporategiftcards Clients, employees, partners, vendors, customers – your gift list gives you the shivers, doesn’t it? Who decides which gifts will be appropriate for all the people on your list in budget & in time? And then again, what if you choose a gift that your employee or an important client doesn’t like at all? How do you plan on handing over each person’s gift & quality of the product when they receive it? The questions never end, do they? We do understand why you get more stressed-out the closer we get to the biggest festival of the year. Everyone in your list will be expecting some tokens from you & you do not want to repeat the gifts. You don’t want to offend anyone or make anyone feel un-appreciated, or worse, under-appreciated. Allow us to eliminate your stress This Diwali make your corporate gifting experience exciting, enjoyable and absolutely stress-free with Gift Cards from Qwikcilver. With over 100+ brands we are simply Everything Gift Cards! No more quality scares & multi-vendor stress to deal with & added benefit of Gift cards not having to incur GST which makes it even more hassle-free! Some Fabulous Brands To Consider For Diwali Here are some great brands you can look at, for perfectly appropriate gift options for your corporate gift recipients: Online Brands: Amazon, Flipkart, Myntra, Pepperfry Electronics: Croma, Reliance Digital Books: Crossword, Sapna Book House Travel: Cleartrip, Makemytrip, Thomas Cook Restaurants: Bluefood, Dineout, Dominos Department Stores: Shopperstop, Pantaloons, Lifestyle, Central, Westside Hypermarkets: Spar, Spencers, BigBazaar Accessories: Hidesign, Titan, Landmark Fashion: Levis, Van Heusen, Peter England, Arrow, US Polo, Arvind, Allen Solly, Louise Phillpe Health & Beauty: Vlcc, Lakme, Apollo, Himalaya Hotel: Lemontree, Oberoi,Taj Hotels …and many more! Eliminate The Dilemma Of Choice As Well! If you are not sure of which brand to choose, just opt for the Woohoo Gift Card. It brings all the brands into one card, making it the most preferred card by Corporates. Using the Woohoo gift card, your recipient can now purchase physical or e-gift cards from 100+ brands across wide range of categories listed in That makes your gift their choice!    

  The Indian Gift Card industry has seen the quickest adoption in the Corporate and B2B world. This is expected as the Gift Card is an incredibly powerful reward and loyalty tool for the corporate world. Take the case where Abhishek Sinha, National Sales Development Manager,Britannnia was faced with a massive and a highly heterogenous network of distributors and wholesalers spread across the country. To have a system that would accommodate the requirements and choices of each one in that vast network definitely gives an edge for the business and the loyalty the brand strives for. A parallel situation was experienced when Kotak Mahindra Bank wanted to gratify their diverse set of customers whenever they opened a savings account. Prasanth Tandon, SVP, Kotak Mahindra Bank, credited Qwikcilver and the Woohoo E-Gift Card for enabling instant customer gratification and permanent customer satisfaction. Though similar in size and number, the distributor network which has been critical for the success of a brand like USL-Diageo, has not had its fair share of rewards. The problem stemmed from the low penetration of technology amongst the largely ignored last mile of distribution. B Sridhar, who is the Chief Digital Marketing Office at Diageo-USL, employed solutions from Qwikcilver to effectively tackle the problem and in the process has earned the loyalty of his last mile distributors. Closer to the corporate world, employees and their happiness is what keeps Kankana Baruah, Chief People Officer, Tally on her toes. A happy workforce requires much motivation and employee rewards form a crucial part. From the days of “Cash gifts” to physical gift items which quickly get tagged as repetitive, low quality, useless etc.; organizations across are trying to find the smarter way of rewarding their employees. Thee gift card is the start of the solution to this problem and in one stroke addresses multiple issues that arises in employee rewards – inventory management, quality assurance, packaging and operational issues and most important of them all the employee satisfaction.  For large organizations like Flipkart the immediate tangible benefit of completely avoiding the inventory management hassles and reducing the cost of the same is a huge factor in going the Woohoo way. Hari Kumar who heads Retail : Electronic Devices, Gaming and Gift cards at Flipkart also adds that the power of choice with the Gift Card in hand is not lost upon the end beneficiary who appreciates the reward that much more. With such benefits backing it, it is no wonder that Gift Card Technology platforms have been adopted the fastest by corporate, enterprises and institutions.

A tricky question, “Do we really know which gift to get for our loved one?”  On this note started the 2nd panel discussion where the panelists recounted their own funny and not so funny experiences of gifts that have backfired. From personal gifting experiences to gifting experiences at weddings, this discussion had it all. The panel led by our moderator Vasanthi dove headlong into the opportunities and challenges for gifting presented by the Great Indian Weddings. The panelists opined that in India gifting is wide spread activity in India, yet we hesitate to ask for a gift, as is evident from the absence of the concept of Wedding Registry. Srinivas Rao, CMO, Lifestyle pointed out that we Indians meticulously scratch off the price tag before we gift, and hence there is bound to be a hesitation in gifting a value based gift card. The Indian “gifter” has however started to gift experiential gifts like a spa experience or travel experience especially during weddings is what Rajshree Bakshi, Global VP – Marketing, Taj Hotels has observed. This same point was echoed by Bimalendu Tarafdar, Marketing Head, Wonderla Holidays and Chetan Kumar, VP, Saavn Media. For KG George, Senior VP, TTK Prestige, whose brand category is already a preferred Wedding Gift, the Gift Card program adds a layer of choice for the consumer of the gift and it also drives footfalls to their exclusive stores. The panelists concurred that while there does exists some reluctance on the part of the customer to pick up a gift card to gift, there is definitely a need for brands to push for innovation in the way gift cards are perceived, sold and experienced in the market today.


This was the first panel discussion of the Qwikcilver Gift Card Conclave 2017. The disucssion began with a witty Q&A session by the moderator Kumar Rajagopalan, CEO Retailer’s Association of India, where he engaged the audience on why they chose to gift. The candid answers paved the way forward for the panel discussion.

Gifting is an emotional activity and emotions are fundamental to the act of gifting. Formalizing the act of gifting reduces it to an obligation and takes away the joy in gifting says Rajeev Krishnan, MD & CEO Spar Hypermarkets. Gifting has also moved away from occasions and is now an act which is not bound by any occasion or dates. Any day can be someone’s special day. This change in customer behaviour is one of the most visible changes today says Suparna Mitra, CMO Titan. Titan, a brand known for making a gift out of a wrist watch in India is now engaging with the “impulse gifting” customer.

From being a sort of gamble and lottery in picking out the right gift, today’s customer and consumer is seeking more and more. Flexibility in the act of gifting is most sought after and consumers want to have a flexible gifting option, opine Shariq Plasticwala who heads the Amazon wallet and gift card program. The Gift Card highlights that flexibility.  Similarly, a gift card also promotes brand loyalty whilst introducing the brand to new customers. This has been a learning the Future Group, reveals Vinay Bhatia, CEO-Group Loyalty and Analytics. Wrapping up the engaging panel discussion the moderator Kumar Rajagopalan called upon the brands to make use of the opportunity presented by the Gift Cards in taking the business forward as well as grab a greater share of the pie than what is the current situation.