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Greetings,
 
Another financial year gone and we are heralding the new year with sound beginnings! Starting with the 2018 edition Qwikcilver Gift Card conclave. With just 7 days to go, this truly Future Forward event is all set to redefine the Gifting Category with the most unique and exciting thoughts, ideas and insights into this exciting category. Adding to that excitement was the announcement of the Qwikcilver has been featured by the globally reputed Harvard Business Review as a detailed Case Study showcasing the impeccable network that we have built across both Processing & Distribution and is showcased as a unique & strong Competitive Advantage in the market. 
 
It has become a routine isn’t it where we have new brands hopping on to the Gift Card bandwagon. However, while it may seem routine year on year, trust us, we at Qwikcilver are truly excited every time we launch a new brand. Each and every launch constantly reminds us at to how the gift card is in the thick of the action for every brand and product’s strategy. And did we mention that organizations love our corporate reward programs? Do read on to know more!
 
Continuing from  the previous months, we have some fabulous new offers on Woohoo with great brands. Do reach out to us to explore how we can join hands in making your Gift Cards irresistible for our consumers.
 
As always we eagerly look forward to your comments and feedback! 
Qwikcilver Gift Card Conclave 2018
A week to go for the category defining event – The 2nd edition of the Qwikcilver Gift Card Conclave! This one-of-a-kind gift card conclave will feature thought leaders, brand custodians & experts from the world’s fastest growing consumer, retail brands, corporates & doyens of HR from a gamut of industries. Are you going to be there?
 
New Gift Card Programs
Extremely excited to announce the launch of the Xiaomi Gift Card program – the Mi Gift Card.  This e-Gift Card can be used to purchase products ranging from smartphones, accessories, and televisions to smart devices in the Mi product portfolio. The e-Gift Card comes can be had with a minimum value of Rs. 100 and a maximum value of Rs. 10,000. Notably, a maximum of 10 gift cards can be used in one order.
 
Xiaomi was founded in 2010 by serial entrepreneur Lei Jun based on the vision “innovation for everyone”.  Today Xiaomi is the largest Smartphone brand in India and the Fourth largest Smartphone maker in the world.  Their product range currently includes Mi and Redmi smartphones, Mi TVs and set-top boxes, Mi routers, and Mi Ecosystem products including smart home products, wearables and other accessories. With presence in over 30 countries and regions, Xiaomi is expanding its footprint across the world to become a global brand.
We are happy to announce the launch of the Tata CliQ Semi Closed Gift & Wallet Program. This is first of a kind program where we have integrated both the Closed Loop and Semi Closed loop program features. This program also marks the introduction our Wallet solution to power the CliQ Cash feature. CliQ Cash is a wallet that holds the promotional gift cards as well as semi closed loop gift cards.
 
Tata CLiQ is a first-of-its-kind Phygital marketplace that combines online shopping with the offline store experience, to serve over one million customers. Within a year from launch, Tata CLiQ is in the Top 10, and one of the fastest growing, e-commerce websites in the country. One can enjoy a seamless shopping experience across desktop, tablet and smartphone while exploring the best Indian and international brands across clothes and accessories, gadgets and appliances. They also provide a unique offline experience through their CLiQ & PIQ, Ship from Store, Return to Store and Order in Store services across 1,000 stores and 50 partner brands to pick up, try on and test, and exchange or return from the instore purchases.
Marching ahead with product launches beyond gift cards, we are pleased to announce the successful integration of our Qwikcilver application with Innosolv’s iDine POS system. The integration has been done in a generic manner that would provide us the flexibility to deploy the application as a single package to our future customers. This integration will now enable the management of the Order to Payment (using prepaid instrument) process end to end.
 
Showcasing the versatility of the Qwikcilver platform, we now provide a complete solution for Food Court Business. This integration also enables the adoption of Qwikcilver solutions for all those Food Courts / Restaurant Chains who are currently using Innosolv iDine POS. Innosolv is a technology company that builds powerful business products and iDine is their flagship ERP product. Built for standalone and multi-chain restaurants, QSRs, cafes and patisseries, pubs and breweries, catering firms, central kitchens and food courts – iDine is a comprehensive business solution that covers multiple parts of the F&B business, from POS, Inventory and Accounting, HR & payroll, Assets and Promotions.
Corporate Reward Programs
Our client – large prominent FMCG company usually ran trade schemes to increase sales. They were looking at running a trade promotion scheme that would see an increase of sales and offer added value through exciting reward options instead of the traditional trade scheme that all companies run.
 
Qwikcilver proposed to run a scratch card-based incentive program. The process was simple and would offer incentive to their channel partners on more purchases. We generated and printed over 50 lakh unique codes to the client. Each unique code was mapped to a reward value ranging from mobile top ups, jewelry, mobile phones and bikes.
 
This unique solution enabled the client to launch a trade promotion and with an intention to increase sales of its products during the peak season. Our client was looking for a simple foolproof system to ensure their channel partners purchased more stock and hence occupy more share of shelf at the retail stores; and the results of this program are speaking for themselves.
Our client is one of the largest and oldest FMCG companies in India. The client was running a traditional channel rewards program and incentivization for their channel partners with cash.  Expectedly they faced multiple issues with incentivization and therefore had approached us to revamp the program and offer more exciting rewards to its channel partners. The request was placed for an end to end channel program. To enable easy redemption, Qwikcilver also provided for call center-based redemption model that is drastically simpler than a website-based redemption.
 
Our in-house design team designed a beautiful welcome kit that contained a gift card personalized with their name and a welcome letter. Regular communication through SMS on target achievement, points balance ensured competitiveness to earn more points.
The results and the feedback from the channel partners has ensured that the client has confirmed the addition of more regions to the new program and bring all the retailers under the new revamped program.
Brand Promotions for Gift Cards
In the month of March, aptly named Marvelous March, Woohoo collaborated with leading brands to bring out some exciting offers. The offers ranged from 10% to 15% discounts on brands like Cleartrip, Portea, Arvind Brands, BookMyShow, BigBasket and Westside. Following Marvelous March, we have “Awesome April” happening right now! Cleartrip, Faasos, Thomas Cook and Four Fountains Spa are brands vying for eyeballs with their exciting offers! Check out all the “Awesome April” offers here.
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Greetings,
 
In this edition of the Qwikcilver Newsletter we bring to you the latest from the world of gift cards. A highlight this month is the evolution of one of the biggest gift card programs in India to the next level. There is also the omni channel wallet program with one of the biggest retailers in the country. On the brand launches side, we have some more exciting brands giving the customer that much wider a choice.
 
Showcasing our expertise in distribution we present to you two unique and large scale programs which are innovative, flexible and built to the exact requirements of our clients.
 
We are getting closer to the 2018 edition of the Qwikcilver Gift Card Conclave, an event where best of the Industry come together to shape the future and redefine the Gifting Category. So, go ahead, click on the links and add the event to your calendar!
 
As always bouquets and brickbats are welcome!
 
New Gift Card Programs
We are excited to announce the launch of the Semi-closed Loop (SCLP) Gift Card Program for Lifestyle, one of our marquee clients in physical retail. Qwikcilver has been powering their existing Closed Loop program for over 5 years now, and their decision to move the program to SCLP is part of their commitment to provide consumers a seamless omni-channel experience by providing a single card that can work across both offline and online channels.   This new program powers an all new Gift Card in three variants – Lifestyle, Max & Homecentre – which can be cross-redeemed across any of the 3 brands at any of the 300+ physical redemption points and their online stores as well.
Shopping at Shoppers Stop just got easier. The Qwikcilver Gift Card program with Shoppers Stop has moved on to the next phase of engagement with the launch of the Shoppers Stop omni channel wallet. With this new feature customers of Shoppers Stop can now use Shoppers Stop Wallet to pay for their purchases- across the online and offline platforms – at the stores, on the site and on the mobile app. We are extremely proud to see our truly omni channel solution being put to use by one of India’s most loved brands and ensuring that the customer gets a uniquely seamless shopping experience.
Here is a Spring 2018 fashion trend to look out for – the Jabong E-Gift Card! We are excited to announce the launch of the Jabong.com E-Gift Card program. On receiving the Jabong E-Gift Card, one can add the card to their account and subsequently complete their purchase through that card. A leading fashion portal in India, Jabong.com is a young and vibrant company that aims to provide good quality branded products and fulfil the fashion needs of men, women and kids across footwear, apparel, jewellery and accessories.
Asked to Just Do it and we did it! We are thrilled to announce the launch of the Nike Gift Card powered by Qwikcilver. As a global leader engaged in the design, development, manufacturing, and worldwide marketing and sales of footwear, apparel, equipment, accessories, and services, Nike requires no introduction. This launch warranted three implementations under a single brand as we had to integrate the Qwikcilver Gift card platform with three different POS systems between the franchises. The result of this integration is that we have brought together over 150 outlets of Nike spread across India under a single Gift Card.
Continuing to show our expertise in meal card programs, we are happy to announce the launch of the Qwikcilver powered Rozzana Meal Card Program at Flowserve India Controls Private Limited. This is an extensive program covering more than 600 employees of Flowserve at one of their locations in Bangalore. The program is on course for further expansion to two more locations of Flowserve and thereby bringing to their employees a whole new meal card experience.
New Corporate Reward Programs
One of the world’s largest global confectionery brands reached out to Qwikcilver to revamp their existing channel partner program and enrich it by offering exciting rewards to its channel partners. The client had requested an end to end channel program including enrolment of members to fulfilment of final rewards. Our innovative and flexible solution allowed the client to achieve this exact goal and keep their channel partners engaged and incentivised. This unique program also achieved a greater goal as the client chose to showcase their confidence in our solutions and our team by partnering with us for their additional large-scale programs. 
 
Our client, a leading nationalized bank, was looking to run a consumer rewards program that incentivized customers who increased usage of their premium credit cards. Customers could visit the link provided and view selected brand vouchers. To provide a seamless user experience, the customer had to enter only the coupon code and click on buy to place the order for the voucher which would be sent to his/her mobile number. Additionally, to avoid any misuse only eligible customers could claim the voucher and the second layer of security involved the customer using the exact card to pay a nominal fee on the redemption portal to claim the voucher. This would ensure that the client could track the final recipients of the voucher. 
Qwikcilver Gift Card Conclave 2018
Don’t miss out on the most defining event of the industry. The 2nd edition of the Qwikcilver Gift Card Conclave is coming. And with just a click, add this event to your calendar. Because you know what they say about the early bird, don’t you?
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Greetings,
 
Lined up this month are the usual suspects – brand launches and brand collaborations but hold on, we have something unique and truly mega. Qwikcilver has been listed as one of Asia’s fastest growing companies. On the brand launches front we have showcased some niche and unique brands spread across diverse categories. Gift Cards are no longer limited to very large organisations but are now rapidly adopted by smaller niche brands as well. This is yet another recognition of the Gift Card as a powerful tool in the marketeer’s arsenal. 
 
On the Woohoo side of things, we have showcased exciting consumer offers resulting out of our collaboration with brands. Reach out to us to explore how we can join hands in making Gift Cards irresistible for consumers.
 
Finally, presenting the 2018 edition of the Qwikcilver Gift Card Conclave, a truly Future Forward event that will redefine the Gifting Category. Do add the event to your calendar!
 
As always your comments and feedback are always welcome!
 
Qwikcilver in the News
We are excited to share that Qwikcilver Solutions has been listed at the 35th position among the FT1000: High-Growth Companies Asia-Pacific, compiled by The Financial Times and Statista. This list is the result of months of research including public calls for participation, database research, and direct communication with over 10,000 companies. With revenue growth often used as the most telling metric of business health, The FT1000: High-Growth Companies in Asia-Pacific Special Report will look at why growth is valued so highly and what the list tells us about the region’s prospects, including the top 1000 growth companies to watch. Innovative and fast-growing companies are the driving force of Asian-Pacific economies today and for this reason Qwikcilver has rightly made it to this list.
New Gift Card Programs
Gift the gift of healthcare in a manner never experienced before. We are happy to announce the launch of the Portea Gift Card program. With the Portea Gift Card which are available on Woohoo, one can gift hospital like care at the comfort of one’s home. Portea provides doctors, nurses, and physiotherapists for home visits who have passed rigorous hiring standards and have had their backgrounds and medical knowledge verified by senior doctors. They facilitate lab tests at home and medical equipment rentals, making health care more accessible for patients. Portea Medical’s clinical procedures were developed in consultation with leading home healthcare professionals in the United States, ensuring that you receive only the highest quality medical care.
Looking for a classy and stylish footwear as a gift option? Look no further, Ruosh Gift Card program is here! We are thrilled to announce our partnership with Ruosh in launching a unique and innovative mobile based customer promotion program. 
A home-grown premium shoe brand, Ruosh, has been crafting shoes for the Indian lady and gentleman for over six years now while laying great emphasis on quality, style and design. The brand, whose parent company provides shoes, soles and other leather products to international labels, works with rare leathers, traditional methods like hand-stitching, hand-tamponation and vegetable dying to produce some of the most good-looking shoes available for men and women right now.
Time to pamper and more! We are excited to announce our latest partnership in the Beauty and Personal care segment – the Bodycraft Gift Card program. Awarded and ranked in the Top 50 hottest brands of Bangalore for two consecutive years now, Bodycraft Spa & Salon has been Bangalore’s most known and trusted destination for cutting-edge styling, hair and skin care, and wellness services. Since its inception in 1997, Bodycraft has been at the services of over 1 lakh plus satisfied clients across their avant-garde facilities spread over 60,000 + square feet along with their state of the art equipment.
While having defined Gift Cards and shaped the category like none before, we also offer services beyond Gift Cards. On those lines, we excited to announce the launch of nationwide IQVIA Meal Card Program post their merger with IMS Health. This effectively means we have now expanded the base from 7000 employees to 14,000 employees across the country who would be using this meal card.  Post the merger, IQVIA evaluated multiple vendors to provide nationwide service and we have successfully met their requirements by providing effective and innovative future ready solutions.
IQVIA – formed through the merger of IMS Health and Quintiles, offers a broad range of solutions that harness advances in healthcare information, technology, analytics and human ingenuity to drive healthcare forward.
Health is wealth is an old saying that we are all familiar with, but there is something that’s far older than that saying – Ayurveda. And, we are proud to bring to you a gift card with the promise of this ancient wealth. Announcing the launch of the NuAyurveda Gift Card program. NuAyurveda Clinic is a specialized chain of Ayurvedic clinics that blends science with tradition by bringing contemporary research to traditional Ayurvedic medicines and treatments. 
Woohoo Updates
In the month of January Woohoo collaborated with leading brands to bring out some exciting offers. The offers ranged from 10% to 15% discounts on brands like BigBasket, BookMyShow, Cleartrip, Cleartrip Local and Cleartrip Hotels. Additionally, the Google Tez offer continued which enabled users to receive a cashback every time they paid for a transaction on Woohoo with Google Tez as the payment option. Click here to check more offers on Woohoo!
Qwikcilver Gift Card Conclave
Don’t miss out on the most defining event of the industry. The 2nd edition of the Qwikcilver Gift Card Conclave is coming. And with just a click, add this event to your calendar. Because you know what they say about the early bird, don’t you?
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Greetings! 
 
 
It is the new year, and we are already busy with new launches. This time our launches span diverse sectors such as a health initiative, an entertainment ticket platform and a virtual assistant heralding the arrival of the future. We are also overjoyed this month at reaching a remarkable milestone with our Woohoo App. Read on to know more!
 
We hope that you find this edition of the Qwikcilver newsletter interesting and whether it is bouquets or brickbats we always look forward to hearing from you. 
 
New Gift Card Programs
We are excited to partner with Tata Digital health for their rewards programs. Tata digital health is Tata Group’s venture in the Digital healthcare space. The digital healthcare business focuses on analytics-based electronic medical records, clinical diagnostics, monitoring devices, home monitoring and mobile tracking of health and wellness parameters. Users are incentivised and get to earn rewards points for engagement on app through various activities such as logging health data, achieving health goal, recording nutrition data etc. Partnering with us now means that the accrued reward points can be redeemed for Gift cards by the user.
A brand-new journey begins for Qwikcilver with our partnership with TicketNew. TicketNew began its journey 8 years ago in Chennai, India with their web-based, end-to-end, integrated ticketing management solution. The TicketNew platform has now been adopted to not only cinema venues, but also sports stadium, theatres and music venues. Under this partnership TicketNew can now generate e-gift cards through our proprietary bulk card generating tool for their corporate orders. Additionally, the Ticketnew e-gift cards are now available on Woohoo.in, and users can redeem these gift cards on TicketNew.
New Gift Card Store
Say hello to the future! We are excited to announce the launch of our Gift Card store on the Haptik app. With this launch one needs to just type “I am interested in Gift cards” for the Artificial intelligence to do the rest and the gift cards can be purchased as easily as that. The Haptik app was launched in 2014 with the vision that people should not require complicated apps for every little task. It should be as easy as sending a message, and getting things done. Haptik is a Times Internet company, part of India’s largest media conglomerate Bennett Coleman & Co, Ltd
Woohoo Updates
At Woohoo we have entered into an all new exciting partnership with Google Tez. Tez is a mobile payments service by Google which operates atop the Unified Payments Interface, developed by the National Payments Corporation of India. It can be used where UPI payments are accepted. As part of the partnership, over 15 million Tez users will now have access to the Woohoo platform to send digital gift cards from 100+ brands across 25 categories including fashion, dining and travel amongst others. Additionally, our consumers will also benefit as they will now be able to avail the newly launched UPI-based payment system on the platform.
 
 
 
Woohoo touches a new milestone!
Woohoo! We are thrilled that the Woohoo App has hit 500,000 installs on Android devices as announced by the Google Play store. This reaffirms the fact that Gifting today has become an everyday affair and the Woohoo app makes it easy to gift your loved ones. With more than 100 brands and many more getting added, Woohoo lets you gift your loved ones and spoil them silly with fabulous choices and yet making it extremely effortless for you to do so. Go on, go ahead, download the Woohoo app today and experience gifting like never before.
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The Fortis Health Card
Qwikcilver is proud to power the first program in Health Care sector with a unique concept – the Fortis Health Card. The Fortis Health Card is an extension of the Single Window Concept at Fortis Escorts Heart Institute where patients are provided one point of contact for all operations from admission till the end to treatment to ensure maximum comfort to patient and attendant. This card extends further comfort as it facilitates the ease of payment during treatment. It will provide convenience to patients/ attendants who frequently visit hospital for routine heart check-up’s, dialysis, mother care, physiotherapy etc. The Card is also accepted as tender mode for consultation, investigation, admission and procedures. As this card is re-loadable, the patients can conveniently top up their card without running around for billing. Customers can also pay using Forex or cheque in one go in exchange of Health Card and pay in parts.
Forever New Gift Card Program
Qwikcilver is excited to power the launch of the Forever New Gift Card Program. Forever New is a fashion clothing and accessories brand founded in Melbourne, Australia. One of the fastest growing Australian brands, Forever New emerged in late 2006 as a start-up retailer and now trades over 250 stores across seven countries Australia, New Zealand, South Africa, China, India, Singapore and Turkey. Brand celebrates the feminine beauty of women, a signature style flowing through every creative element. Qwikcilver launched Forever New Gift Cards recently across 26 stores in India. Forever New Gift Card are available for sale and redemption currently at the stores at fixed denominations of INR 1000, INR 2500 and INR 5000.
Growth of the E-Gift Card
With a rapidly changing gifting scenario and the latest game changing move by the government to demonetize and usher in a digital economy, the relevance of the E-Gift card today is prominent. An E-Gift card breaks all logistical barriers, as it can be delivered immediately through an e-mail or can be delivered directly to the customer’s mobile. There is an increasing adoption of e-Gift Cards by consumers, retail brands and by corporate houses wishing to gift their employees. Customers find it an ideal gift for “Last Minute” Gifting for a friend or a relative in a distant city whereas large corporates swear by the ease of issuance and wide variety of choices available for their employees who receive the gift card. E-Gift Cards have been issued by both traditional brick and mortar brands as well as e-commerce portals for running their various consumer promotions from time to time. The sheer ease of gifting instant joy is the largest driver of e-Gift Card growth as seen from the increasing year on year % share of e-Gift Cards below.
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Greetings,
 Presenting to you the October edition of the Qwikcilver newsletter. As with the previous months this time also we have new launches – including a segment first, which showcase the growing popularity of Gift Cards. Our Enterprise solutions team have for you a case study that showcases our powerful reward system that helped simplify a leading food delivery app's reward woes. On our B2C front, we have continued keeping our consumers interested and engaged with a plethora of offers from India's leading brands. Introducing the QwikTube section, where we have the head of one of India's most prestigious retail stores talk about the strategic importance of Gift Cards. We hope you like reading what we have in store for you!  As always do reach out to us for any feedback you would like to give us. 
Product Launches
Qwikcilver has launched the prestigious TATA Shop Share Smile (TSSS) for this year too! Tata Shop Share Smile (TSSS) is a group-level, multi-brand, multi-format, enterprise employee program across the Tata Group, where over 6 lac employees can enjoy benefits across the Group retail entities. This program enables all the TATA group employees to avail  exclusive and exciting offers through omni-channel codes useable across stores, online stores (web) and Mobile app as applicable.  And this joy can also be shared by the employees with their friends and family during Festival season too. The TATA Shop Share Smile program straddles almost 1800 stores across 10 different formats, viz. the World of Titan, Fastrack, Helios, Titan Eye Plus, Tanishq, Croma, Star Bazaar, Westside, Landmark and the Taj Group of Hotels. Read more about the TSSS program here>>
Presenting the first ever Airline Gift Card in India – the SpiceJet Gift Cards! Qwikcilver is excited to partner with SpiceJet, one of India’s newest, smartest and most affordable low-fare airline, to launch their Gift Card program – a first for the Airline Category in India! The Gift Cards are now available on the SpiceJet website where the user can now select their Gift Card of choice. Read more about the Spicejet program here>>
We excited to announce that our Online reseller partner Ebay has launched an exclusive Gift Category on their site. With the introduction of the new category for Gift cards and coupons, Ebay is highlighting the growing importance of the Gift Card in the consumer’s radar. Read more on Ebay’s Gift Card category creation here>>
Enterprise Solutions
This issue we explore how one of India’s hottest startups and food delivery app company chose Qwikcilver to power their employee program. This program was used to reward their delivery executives who ensured timely deliveries and longest login hours. The key drivers of the program were to provide exciting rewards and an simplified user experience. Read more on how Qwikcilver was able to deliver joy for our client in our one page case study.
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Woohoo Updates
Diwali is here! And so is Diwali Gifting! However, Diwali gifting is no easy task – with so many expectations from our loved ones, one is bound to feel the pressure of what should be a fun affair. And when gifts go wrong, hilarious it may be, the whole experience can still leave a bad taste. This month we have put together for you a list of ‘don’t dos’ this Diwali which you can read at our blog.
 
Last month at Woohoo we had attractive consumer offers that were run on various Gift cards and E-Gift Cards. The main promotions include 15% – 25% discount on Cleartrip cards, 30% discount on Gaana.com gift cards, 10% discount on premium fashion brands like Arrow, Flying Machine and other Arvind brands. The best part is these offers are still on Woohoo.in in addition to other exciting offers from Caratlane.com, Titan and Thomas Cook. Check out more offers on Woohoo by clicking on button below!
Woohoo Offers
Gift Card Snapshots
The festive season is here and what better way to gift than with a Gift Card! SPAR Hypermarkets, one of our esteemed clients have showcased their their Gift Cards prominently in their stores. Called “Festive Gifting Ideas” SPAR highlights the emotional connect of gifting through a SPAR Gift Card. With growing acceptance of the Gift Card as a premier gifting option, consumers are switching to Gift Cards faster than ever and this is just the beginning!
QwikTube
Throwback to Asia’s first ever Gift Card conclave, where Mr. Govind Shrikhande, Customer Care Associate and Managing Director, Shoppers Stop had this special message for Qwikcilver and also highlighting the growing strategic importance of Gift Cards in every retailer’s arsenal. Click on the image to watch this video.
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ABOF Gift Card and Wallet Program
We are proud to partner with ABOF and launch the very first Qwikcilver powered Wallet for ABOF. Part of the Aditya Birla Group, ABOF is an online one-stop fashion portal for apparel, footwear and accessories for men and women. The e-commerce site stocks in house brands like Louis Philippe, Van Heusen, Allen Solly, Peter England, Pantaloons and People, alongside a host of external brands.
Myntra Gift Cards
Qwikcilver is excited to launch the Myntra Semi Closed Loop gift card program in partnership with Myntra. This new feature enables users to redeem their Myntra card against any seller on the Myntra platform. As the RBI licensed issuer of this gift card program, Qwikcilver has once again empowered its users and partners with the freedom of choice and flexibility.
RBS Ovations Employee Rewards Program
Royal Bank of Scotland has launched their employee rewards program – RBS Ovations. Qwikcilver has successfully created this program for RBS. At the core of this program is a unique automated account creation tool that automatically creates a user account on the Woohoo platform. This is made possible by using an email parser tool that reads the employee information from the congratulatory email sent by RBS to its employees. The outcome of this has been that the TAT for account creation has significantly reduced and the employees can now redeem their rewards instantaneously.
Paypal Employee Rewards Program
As a part of the Paypal employee rewards program, Qwikcilver has launched a microsite for Paypal employees. The unique & neatly designed microsite does not require login details from the employees. The microsite enables Paypal to use it for their spot awards and tenure awards. With the assistance of the revamped process flow, the overall turnaround time has reduced considerably. As for the employees who have been awarded, this microsite enables them to redeem their awards with a host of Woohoo co-branded cards.
Raksha Bandhan celebration on Woohoo
 
The festival of Raksha Bandhan which celebrates the bond between siblings is performed across ages with the traditional ritual of tying the Rakhi. Woohoo created a contest wherein we invited consumers to post a pic of their favourite sibling memories with the hashtag #WoohooSibling. The contest drew in huge participation on Twitter & Facebook. We received close to 400 entries and it turned out to be an event garnering beautiful memories from participants
Woohoo celebrates Friendship Day
 
Friendship Day is a popular event and an occasion which draws huge enthusiasm among school and college kids. To ride on this wave, Woohoo invited people to share a crazy or funny pic of them and their friends. The contest that ran around the theme #WoohooBFF drew in huge participation on Twitter & Facebook with close to 600 entries received. Pictures shared by consumers created great brand engagement across the social media platforms.
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Updates from Qwikcilver!
 
 
 
 
 
UNLIMITED
UNLIMITED is a part of Arvind Group, has 37 outlets in cities and towns across the South and West regions of India. Trendy styles in great variety in women, kids and teen departments.
 
ZOOMCAR
Zoomcar is a self-drive car rental company, founded by David Back and Greg Moran in 2013 in Bangalore operating a fleet of 1600 vehicles in 9 cities across the country including Bangalore, Delhi, Gurgaon, Mumbai, Hyderabad, Chennai, Pune and Chandigarh.
 
BLUESTONE
Gift your loved one jewellery of their choice with a BlueStone gift card. With a wide variety of jewellery for the entire family, there is something for everyone at BlueStone. Choose certified jewellery in gold, platinum, diamonds from over 4000 designs.
 
NOVO CINEMA
Novo Cinemas is a movie theater chain owned by Gulf Film LLC operating in the United Arab Emirates, Qatar and Bahrain. It is headquartered in Dubai and considered as the largest cinema chain in the Middle East.
 
SPAR HYPERMARKETS
SPAR is the world’s largest food store chain with over 12000 stores in 38 countries across 4 continents and meets the needs of over 10 million consumers every day. SPAR is the world’s largest independent food retail chain which operates on the principle of a Co – operative of Independent Retailers and Wholesalers.
 
 
Sell your unused Gift Cards
Consumers can sell Gift Cards that they do not wish to use. The benefits to the brand and retailer are:
(1) Attracting the consumers who will buy the brand’s Gift Cards,
(2) The initiative becomes a footfall driver to the brand,
(3) The benefit of “Sales Uplift” automatically will accrue to the brand
 
 
Powering and enabling alliance partners
Qwikcilver enables various Gift Card network alliance partners with real-time activation and credit limit programs. This sets up a complete view and control on to daily activations for each of the resellers.
 
 
               
 
       
               
QwikCilver Solutions Private Limited,
# 104,1st Main,Vijay Jatti Building 3rd Floor , 5th Block Koramangala Industrial Estate Bangalore – 560095
 
 
Add Gift Card feature
Store all e-Gift Cards to the Woohoo wallet through a simple button. Extremely easy on-demand access. Go completely “e”, consumers would no longer require all those printed Promotional vouchers nor consumers need to bring printouts of their e-Gift Cards to redeem.
 
 
Omni-channel wallet solution
A completely white-labelled, omni-channel solution that would help to consolidate Gift Cards, Promotions, Loyalty points, Refunds, Consumer Credits etc. under a single repository. This will be an extremely new-age, consumer friendly solution.
 
 
Woohoo celebrates World Joke Day
The contest #MakeAuntyjiLaugh draws in huge participation on Twitter & Facebook platform. Close to 400 jokes and entries were posted, generating great buzz in Woohoo social channels.
 
 
     
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Greetings!
We are happy to bring to you the July edition of the Qwikcilver newsletter. Like always, we have in this edition a slew of exciting brand launches, new programs for enterprises & updates from brand Woohoo. Hope you enjoy reading it!

NEW PROGRAM LAUNCHES

Travel like a King in Dubai! Qwikcilver is proud to partner Cox and Kings Dubai in launching the Cox and Kings Gift card for their UAE customers. The Gift card has been launched in two variants Classic and Silver. The gift cards can currently be purchased from their website and will soon be available in their offline offices as well. The Classic Card allows one to buy or gift a holiday worth AED 100 to AED 1,500  while the Silver Card lets you buy or gift a holiday worth AED 1,600 to AED 5,000.
 
Gift a Pizza – with a Gift Card! A lip smacking addition to our Gift Card portfolio, Qwikcilver has now launched the Dominos Gift Card. The Gift Card is available both in the Digital and the Physical form.  Both the cards can be used on the Domino’s website as well as at their 1100 plus restaurants across the India. With this feature, Qwikcilver has enabled the Dominos Gift Card to be a truly omni channel currency. Another remarkable feature is the real-time refund through a mobile e -gift card. This feature enables Dominos to implement TSG -Total Satisfaction Guarantee, wherein the customer will get an instant refund if they are not satisfied with the product/ service.
Demonstrating our versatility, Qwikcilver has launched their latest Food card program for the Synergy Group which is into Kitchens & Hospitality, Food and Facility Management, among other businesses such as Education, Healthcare, Real Estate, Bio Technology, Renewable Energy etc. The newly launched ROZZANA Food Card Program powered by Qwikcilver will cater to pan India clients of Synergy Kitchens and Hospitality through the brand name of Rozzana Food Card, which includes various renowned Hospitals, Educational Institutions and Corporates. The Rozzanna program is already live at the select locations across India.
 
Fresh, spirited and youthful, Lemon Tree Hotels is India’s fastest growing chain of upscale, leisure, midscale and economy hotels and Qwikcilver is excited to partner with and launch their first ever Gift Card Program. The Lemon Tree Hotels e-Gift Card can be purchased at Lemon Tree Hotels Corporate Offices and various Woohoo enabled channels. The E-Gift Card can be redeemed at all 36 plus properties of Lemon Tree in India.
 

ENTERPRISE SOLUTIONS

A global leader in spirits and alcoholic beverages partnered with Qwikcilver to manage their sales incentive programs for their distributors and sales force. The Client was looking at increasing the liquor sales through their counter sales personnel and pikers especially in the face of the regulations post the Apex Court verdict. There was also the need to do away with the time spent on coupon code management as well as eliminate the possibility of pilferage by the retailers. Keeping in mind the requirements of the client as well as the ease of use for the sales personnel involved, Qwikcilver has developed the Sales Incentive program on an IVR platform in the vernacular language. Apart from the ease of use the program also ensures instantaneous rewards through mobile top up and m-vouchers.

WOOHOO UPDATES

Woohoo launched Group Gifitng, the latest innovation in gifting. Group Gifting feature simplifies the whole process of pooling in and gifting to the intended recipient. With each individual pooing in his / her share directly, the whole situation of “who owes what and to whom” is avoided. Group gifting is simple and hassle-free, recipient receives the total amount in the form of a Woohoo E-Gift Card with personalized messages from all contributors.
 
Special consumer offers were run on multiple products across various categories. Offers included 10% cashback on Myntra gift cards and discounts in the range of 15 – 25%  on Gift cards from brands like Cleartrip, Dineout and Saavn.
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INTRO
Qwikcilver Gift Card Conclave 2017 held at the ITC Gardenia, Bangalore was the first ever event of its kind in India. Envisioned by the pioneer of the gift card category in India, the event brought together great minds from India’s corporate world, retail thinkers, e-commerce stalwarts and marketing professionals. It was a power packed session with panel discussions that featured exciting exchange and fusion of ideas about the gift card category. With challenge and opportunity presented by the category lying ahead the day witnessed thought sessions that recognized this. At the end of the day brimming with ideas was the simple yet powerful thought that defines this category – spreading joy!
“DIL CHAHTA HAI”
Gift Cards have become an Inherent strategic component of the Portfolio for the Brand & Retailer. How do Brands need to shape up in the new era going ahead?
The day’s first panel discussion began with a witty Q&A session by the moderator Kumar Rajagopalan, CEO Retailer’s Association of India, where he engaged the audience on why they chose to gift. Read More>>
“IF TOMORROW COMES”
Gift cards shall be the most preffered gifting choice for Indian weddings & festivals. Gift cards shall be the most preffered.
A tricky question, “Do we really know which gift to get for our loved one?” On this note started the 2nd panel discussion where the panellists recounted their own funny and not so funny experiences of gifts that have backfired. Read More>>
“THE WORLD IS NOT ENOUGH”
Corporates, enterprises and institutions in India have been the fastest adopters of the new age Gift Card Technology Platforms.
The Indian Gift Card industry has seen the quickest adoption in the Corporate and B2B world. This is expected as the Gift Card is an incredibly powerful reward and loyalty tool for the corporate world. Read More>>
GLIMPSES OF THE DAY 
Launch of the Qwikcilver Whitepaper
Talk by G Padmanabhan, Chairman – Bank of India,  Former Executive Director – RBI
 
Launch of Future Group Gift Card
Launch of Raymond Gift Card
 
 
Presentation on Impact of GST
by Jayashree Parthasarathy,
Partner – Indirect Tax practice, Ernst & Young
Launch of SPAR Gift Card variant
Brand Showcase – MMT Gift Card Program
Brand Showcase  – DineOut Gift Card Program
 
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