The art of Gift giving has been a tradition across cultures. Confusions, doubts, uncertainties often cloud minds while purchasing gifts. To make the process simpler, QwikCilver Solutions has pioneered a unique Gift card technology for smart Indian customers. With Gift cards of fixed price value issued by a retailer, buyers can easily present them to their friends , families or even clients in place of a physical product or cold cash. One can say, it is replacing gift vouchers of last decade. To delve a little deeper into their partners and programs, Pratap TP, Co-founder and Chief Marketing Officer, QwikCilver Solutions helped gain insight.
Founded in 2008-09, the company has grown significantly to command a 90% market share in the Gift card category. It is growing at the rate of 120% year on year. The B2B corporates across large enterprises and SMEs have been the largest adopters of the service and solutions, with over 70% of consumption in these segments.
Trying to be Popular
“Subsequent to the successful deployments of the QwikCilver Gift Card Technology Product Suite by the direct Go To Market strategy, the channel partner network has been re-branded and enhanced with the GiftBig Gift Card channel network to include SMEs, large corporate enterprises, social media Facebook Gifting platform and ecommerce portals, resellers, rewards Partners, HR Consultancies,” adds Pratap TP. The Southern region has performed quickest in adopting the channel partner network till date. On the enterprise network, the NCR & Mumbai regions have been quick to adopt the product platform. The network currently has seen the adoption of over 4 million cards across 10,000 points of sale for more than 100 leading brand partners.
GiftBig Insta-Gift is the revolutionary Instant gifting solution pioneered by QwikCilver with numerous advantages to both the retailers and the end-consumers. It is the e-tailing brand portal also known as India’s first fully integrated online gift card mall. GiftBig Insta-Gift Cards can be ordered online and can be redeemed immediately by the recipient at the nearest brand outlet or online website. It allows the consumer to add a personal text message and a photo to the E-gift card. These are perfect for last minute gifting. E-Gift Cards are virtual gifts, so much faster than the actual Gifts that involve courier and handling logistics. Lastly, E-Gift Cards are an environmentally friendly gift choice. “Our study shows that 65% of E-gift cards are redeemed within a month of purchase,” says Pratap TP.
The GiftBig InstaGifts Program is a unique differentiator that has been launched exclusively by QwikCilver. Insta-Gifts are E-Gift cards that are delivered to the recipient instantaneously via e-mail.
Source: DQ Channels